The Growth of Tusker Berry into International Markets

If you live overseas, you might already know how hard it is to find authentic Indian food that is of premium quality and healthy at the same time. Even though Indian food has a huge market in many countries like the USA, the UK, UAE and others, finding high-quality food products that are not only delicious but also nutritious at the same time is a bit of an uphill battle. So, to ensure that Indian and everyone who is in search of nutritious food can get their preferred food items overseas, Tusker Berry will be working with several markets in several foreign countries.

Recently, Tusker Berry has accomplished their goal of connecting people with nutritious food by scoring dealers and distributors in the UAE and Europe. They have been providing highly nutritional yet unique value-added products like frozen and processed foods produced with raw materials sourced ethically. From providing top of line ready to eat foods like a wide range of parathas to vacuum fried vegetable snacks, Tusker Berry is bridging the gap between packaged and ready to eat meals with healthy food products.

The entry of Tusker Berry into the US market is another significant step forward for the brand because the rise of leading healthy lifestyles and sustainability in the US will bring about an excellent opportunity to establish themselves as one of the brands that focus on nutritious food. Tusker Berry is undoubtedly on the right path from providing breakfast solutions to snacks and health and wellness products.

The market for nutritious food in Europe

According to research done by Fortune Business Insights, the market size for nutritious food in Europe was valued at $14.95 billion in 2019, and it is expected to reach $33.80 billion by 2027. It not only provides Tusker Berry with a rapidly growing market but also with a chance to establish itself as one of the key players in the industry. Following the rise of vegetarianism and veganism, the vegetarian products from tusker Berry and partnered brands like Indian Paratha Company have the opportunity to strengthen their position in the nutritious food market.

The market for nutritious food in UAE

The UAE is another prominent market for organic health and wellness products and nutritious food. In 2020, Euromonitor recorded retail sales of a whopping US$5.9 billion with packaged food. The figure is multiplying, and for Tusker Berry, it is the right time to introduce themselves in the fastest-growing market.